What buyers can customize
For lash serum orders, buyers usually need a ready product with brand adjustments or a more detailed OEM service option. Customization can cover tube appearance, logo, outer box, color direction, and ingredient preferences, depending on order size.
- Logo or graphic design on tube and box
- Tube color and packaging style options
- Ingredient direction such as vegan, herbal, or peptide-positioned formulas when available
- Sample and quotation check before bulk order
Formula direction options
We offer several formula directions for private label lash serum. Each direction pairs an ingredient approach with a target user experience, so you can position the product for your market. Public wording is reviewed against the cosmetic rules of your destination market before printing.
- Best-seller direction: a balanced formula positioned for everyday lash care and appearance improvement; final results language is confirmed per market and formula documentation
- Fast-routine direction: a formula direction positioned for active routines; any on-pack claims are confirmed with test support for your market
- Gentle peptide direction: a polypeptide-based formula option suitable for a conditioning-focused positioning; claims are confirmed with eye tolerance and irritation data per market
- Botanical and peptide ingredient directions available on request; vegan and organic positioning requires ingredient and certification documentation before use on-pack
Formula matching and custom development
Different internal formula references represent different ingredient and performance directions. We can evaluate your target brief, benchmark sample, ingredient preferences, or customer-provided formula and develop the closest feasible direction for sampling. The final formula is confirmed only after technical review, sample testing, and target-market compliance checks.
- Share the target texture, appearance, application feel, and product position
- Provide an ingredient list, formula brief, or benchmark sample when available
- Identify required and excluded ingredients plus the destination market
- Approve the final sample and formula-specific document set before production
Lash serum specifications at a glance
Standard specifications help buyers compare options quickly. Custom capacities, applicators, and packaging are available for private label and OEM orders.
- Standard capacity: 3 ml or 6 ml per tube; custom 1.5 ml, 5 ml, 8 ml, and 10 ml options available
- Precision brush applicator for targeted application along the lash line
- Tube, cap, outer box, and logo printing customization
- Shelf life: typically 2-3 years unopened and 6-12 months after opening, depending on the formula
Who should order
Suitable for brand owners, beauty wholesalers, salons, and online sellers looking for lash serum supply, private label packaging, or OEM support.
- New beauty brands testing a lash serum line
- Distributors looking for wholesale lash care products
- Sellers comparing low MOQ private label options
- Buyers preparing packaging or catalog requests
Information to send first
The fastest quotes come from clear order details. If your product plan is still early, send the available information and our sales team will confirm the next items needed.
- Target market and sales channel
- Expected order quantity or sample quantity
- Packaging photos, tube color, or logo file if available
- Required claims, ingredient preferences, and compliance questions